The future is now
Our objectives
We have defined a set of objectives that encompass the fulfilment of our mission: We must always increase our turnover, with growth and differentiation strategies.
- Developing the growth of our business with our current clients, taking care of them and growing with them.
- This growth will lead to an increase in the hiring of local fair employment, which will influence and benefit the lives of many families in the region.
- By diversifying products with new launches and new categories; focused on innovation.
- By diversifying customers and channels.
- By diversifying markets, with a clear internationalization strategy.
- Increasing our profitability, with cost reduction strategies: With a profitability that’s higher than the sector average, financially sound.
And we’re going to achieve it thanks to a leading value proposal.
From our expertise
Our leadership proposal
Our strategy is based on a clear value proposal, that is sustained by leadership pillars: Operations, Customers and Products
Our values
Our value system is driven by a family business mindset with a focus on long-term cross-generational development. With this we seek to interconnect our economic strategy with the well-balanced and healthy environment and a prospering community. We do this by farming our land in a sustainable naturally-balanced way, providing educational services to the worker families within our community, give food supplements to our workers free of charge, and maintaining various certification standards to ensure that our many operational processes meet global standards continuously.
Our mission
To provide quality fruit and derivatives to the national and international market using modern agricultural practices, efficient technologies, quality-orientated operations, dedicated workers and a family-business-orientated value system.
While striving constantly to supersede our clients’ expectations, we keep a close relation and natural balance to the environment, the community, our workers and their families to ensure that the company and its working environment act as a solid and sustainable working space for generations to come.
Our vision
Our main goal is to be the foremost sustainable organic producer of citrus fruit in the Northeast region of Brazil.
Our focus is on quality and customer satisfaction. Our clients’ consumers should have continuous access to our high-quality products and associate our brand with ecological well-being practices and taste pleasure delicious products.
